Selling Your Home

Our Proven Plan to Help You Sell Your Home. When you're ready to take the next step toward selling your home, we're here to help. We have developed a proven, comprehensive plan for selling homes. Our business model is simple: "Quality rather than Quantity".

When you list your home, there are no upfront costs for you. We pay all expenses and marketing fees. We only earn a commission if we successfully sell your home, so your success is our success. Our commitment is to work hard to get you the best price, in the shortest time, with a smooth transaction. As we move through photography, marketing, showings, offers, negotiations, and closing, it can be overwhelming and emotionally charged. Just remember, we will guide you every step of the way. 

Steps for Selling Your Home in Park City

Why are you selling your home?

Step 1 - Selling Consultation
Our top priority is not only the successful sale of your home but also to give you a stress-free, satisfying real estate experience. The more we understand about why you are selling and how quickly you need to sell, the better we can plan the right marketing timeline to get the best results. Open communication will help us fully understand your needs, concerns, and expectations. We are committed to always working in your best interests because our goal aligns with yours. 

What will buyers think of your home's price?

Step 2 - Develop Pricing Strategy
When searching for a home, buyers often compare options extensively, with a primary focus on price. Thanks to the ease of accessing information online, today's buyers are well-informed about the real estate market's activity and pricing. It's essential for us to determine a realistic and accurate market value for your home. We aim to set the price high enough to maximize your return while keeping it attractive to buyers relative to similar homes. 

Where do buyers search to find the home they purchase?

Step 3 - Develop Marketing Strategy
Knowing where buyers originate is the first step in building a strong and successful marketing campaign. The typical homebuyer considers many homes before making a purchase. The specific sources of information they use play a more important role in deciding which homes they view. We have a wide range of marketing channels, but it’s clear that some yield a higher success rate. 

What marketing has the best chance to find the right buyer?

Step 4 - Implement Customized Marketing Plan
Knowing where buyers find the home they purchase has helped us develop a very comprehensive, focused, and effective marketing plan. We will leverage our extensive marketing resources and tailor our plan to best highlight your home's most desirable features. The result is a highly favorable perception of your home, reaching a larger pool of potential buyers. Over 90% of buyers are actively searching the web when looking for a home, and that is where Summit Sotheby's International Realty significantly outperforms our competitors. Our best resource for finding your buyer is actually our fellow Park City Realtors. With our local network and personal connections, we can reach buyers currently looking in our market.

What should you do to get your home ready to sell?

Step 5 - Understanding Your Role
Your role throughout the selling process can greatly impact its success. Working as a team, we can maximize our efforts to achieve our common goal of selling your home for the highest possible price in the shortest time. Together, we'll walk through your home and provide recommendations and tips to help you best prepare it for showings. 

Once you get an offer, how will you know if it's the best offer?

Step 6 - Negotiating the Purchase Contract
Our experience, knowledge, and commitment to you will truly stand out once we receive an offer for your home. Many factors besides the price need to be considered. That's where we really make a difference, helping you evaluate every important term of the contract and developing a focused strategy to ensure your best interests are protected. 

Once you are under contract, what happens?
Can the buyer cancel?
When do you really know you're truly sold?

Step 7 - Managing the Transaction through Closing
Once you accept a buyer’s offer, your home is then considered “Under Contract." Although it is under contract for sale, there is still much work to do to ensure a successful closing. Many of these steps have strict deadlines, and if not completed properly and on time, they could result in forfeiting the contract and losing the sale. Again, we will guide you through every important step. 

For most of us, our home is our most significant investment. When it's time to sell, get the value you deserve with the help of a professional Park City Realtor®. If you'd like to discuss your home sale today, please contact us anytime.

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