Marketing Your Home

Sotheby's Global Network

"WE take pride in offering our clients an unprecedented level of exposure and service."

To those who value the unique, Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world. Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media.

If you would like to learn more or discuss the major competitive advantages of working with the local and global market leader, feel free to give us a call: (435) 901-2158.

What makes a real estate brokerage international

MARKETING YOUR PROPERTY TO THE WORLD - Leveraging the Sotheby’s International Network

The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with the power of a global brand with local connections to buy or sell your property. In markets from Utah to around the world, you will have assistance from a local sales professional who speaks the language, knows the neighborhoods, and is in tune with the culture of the community, giving you immediate access to the knowledge you need.

Sothebys 850 offices 65 countries 20,000 agents

Sothebys homebuyers list as most important


Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The level and quality of your home’s photography is everything. It dictates the quality and impact of our brochures and ads, and sets your property apart from the other listings on the MLS – which are not only viewed by other agents, but are also seen by end consumers. We spend a lot of time ensuring our properties are promoted with the best photography, and it pays off. Great photography drives everything!

Sothebys global exposure attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.
•  Over 22 million visits and 100 million page views annually
•  45 million property detail pages viewed annually - up 52% this past year
•  53% visitors are from outside the United States, our local Sotheby's website, earns an amazing amount of traffic as one of the top websites for Park City and Utah.
•  12 focused minutes per visit
•  200,000+ visits and 600,000+ page views annually
•  70% new visitors monthly
•  Video channel with 5,000+ videos
•  Regional community guides
•  New home developments
•  3+ focused minutes per visit

Sothebys listings on 5000 websites


Your property may also be found on our global network of Sotheby’s International Realty affiliates and sales associate’s websites which receives over 8 million visitors per year. Each website tells the Sotheby’s International Realty story through the eyes of the local real estate affiliate or its sales associates, combining local expertise with global reach. The Sotheby’s International Realty eGallery is a real-time, property slide show on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Sotheby's real estate app


SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in nearly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device, it is vital to have a best-in-class app that meets the needs of today’s home buyers.

search by price and location


If you are looking for lifestyle real estate around the world, you will truly benefit from our unique ability to search the distinct properties we represent by lifestyle. Our robust luxury home search offers access to detailed property information, including photos, videos, description, amenities and maps. Whether you imagine yourself on horseback in the countryside or finding a city that never sleeps, discover luxury homes for sale by lifestyle, including ski, golf, farm & ranch, equestrian and many more.

Sotheby's one billion global impressions


Over one billion impressions driving traffic to and your property! The foundation of our Sotheby’s International Realty® marketing strategy is content. Our marketing strategy is to develop and curate content with our global media partners which heavily includes video. We then deliver that content across multiple platforms in order to create and maintain global brand recognition AND drive more consumers to for the ultimate experience in property advertising.

Sotheby’s International Realty readily delivers our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as Apple and the Google Display Network.

Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, and it is our second biggest traffic driver to with over 1 million highly-qualified unique monthly visitors.
Sotheby's media publication partnersSEARCH ENGINE MARKETING

Over 90% of home buyers begin their search for homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, resulting in over 1 million, highly-qualified unique monthly visitors finding their way to When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
Sotheby's syndication and reporting


We do not rely on the MLS foresting distribution. In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. Only by listing with Summit Sotheby’s International Realty can your property be listed on and our network of over 5,000 websites plus being featured on the highest trafficked real estate sites around the world. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties were viewed nearly 280 million times across all of our partner sites last year - a 150% increase from the year before.

the new york times website


Our marketing blends exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions. Our bold custom ads feature the properties represented by our network in unique, exclusive sizes designed to engage NYT readers via our signature extraordinary imagery in various sections including Business, Home & Garden, Real Estate, World News and in the Sunday Magazine. We have exclusive property placement on the “Find A Home” page, video block, featured property slideshows, property search results page and New York Times mobile site and real estate app.

news corp website


Our integrated News Corp. plan includes The Wall Street Journal, Mansion Global, The Times and MyFun. These sites reach a truly global audience across the U.S., U.K., South America, Australia, China, Asia-Pacific and beyond. Additionally, this relationship allows the Sotheby’s International Realty brand to use consistent high-impact prominent ad units across all these sites to grow brand awareness, distribute custom video content, promote specific properties and provide a lifestyle search experience.

wall street journal


Designed to deliver over 250 million media impressions across print and digital, our continued partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Friday is Real Estate day for WSJ - the anticipated day where new global real estate coverage appears online and in print. SIR has exclusive advertising on Fridays on the following: WSJ iPad app, “Mansion” real estate section on their website and WSJ Digital Network/ VideoPlus advertising platform. We also have featured property modules on the Europe, Asian and China WSJ sites.

mansion global


Mansion Global is the Wall Street Journal’s standalone, luxury real estate website that connects wealthy global buyers with extraordinary properties. With original and curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions. Our Sotheby’s International Realty listings are showcased front and center on the Mansion Global homepage and we are sponsors of the Lifestyle Search, which allows visitors to search our exclusive listings by their desired lifestyle.

architectural digest


In print since 1920, Architectural Digest is the international authority in design and architecture, and home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, social media, signature events and its website, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives. Positioning the properties we represent with exclusive online ads, editorial content, newsletters, slideshows, and video content allows our brand to connect with the Architectural Digest readership outside of traditional advertising methods.



For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. This community comes to Forbes not only for the most trusted insights on business and investing, but for their authentic voice in the luxury consumer space. Forbes expands the Sotheby’s International Realty® brand’s ability to reach a young and internationally minded business community. Our media plan will focus on high impact brand banner units. These large units will run throughout the year and ensure that our properties are prominently displayed.

financial times


The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 6 million registered users, reaches the ultra-affluent internet user with an average personal income of $227,000; which is unparalleled by any other daily business editorial. The Financial Times created a custom content series exclusively for Sotheby’s International Realty themed, “Distinctive Living”. This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format.

luxury real estate


We are the only real estate brokerage in Utah that features its listings on and and collectively our listings average 80,000 views a year on showcases more homes over $1,000,000 USD than any other website and features 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years and also ranked by high net-worth U.S. consumers as “Best Website”, according to the Luxury Institute LLC. ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.

hearst elle decor


Building on the success of the Sotheby’s International Realty® brand’s 2016 partnership with Hearst’s luxury and design portfolio, Hearst will reimagine this custom property program. Utilizing first-to-market digital products, fully customizable high-impact ad executions and custom curated content, Hearst will continue to raise awareness and drive consumers to Through this innovative program anchored on Elle Decor, Hearst’s luxury and design titles will capture the attention of affluent home buyers/sellers and provide qualified consumers access to Sotheby’s International Realty brand listings hosted on the prestigious Elle Decor platform.

james edition


JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets high-net-worth luxury consumers find and compare listings from private jets, yachts, exotic cars to luxury real estate. The site reaches more than 660,000 potential buyers from 200 countries and top wealth markets each month and has over 7 million monthly page views.

apple tv sothebys


The level of exposure that our Apple partnership realizes for our brand, agents and clients is nothing short of extraordinary! We have partnered with Apple as the one and only real estate advertiser for “Apple News”, thus allowing our brand to potentially reach over 800 million iPhones, iPads, and iPod Touches. In addition, our advertising campaign with Apple allows Sotheby’s International Realty to achieve further exposure to thousands of other mobile apps, reaching global audiences and targeting real estate aficionados all over the world. Our Apple TV app allows buyers to explore properties via our visual lifestyle search and keep track of their favorite properties and recent searches from the comfort of their own couch or home theater room.

juwai propgoluxury


In an effort to expand the brand’s reach in China, we have created partnerships with Juwai and to fulfill the high demand of our affluent Chinese consumer base. One out of every 10 visitors on is located in China. As one of China’s premier real estate portals, has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. Launched by, is the largest and fastest growing real estate portal in the China and Asia Pacific region.

unique homes


Summit Sotheby’s International Realty continues its innovation by featuring all Summit SIR listings over $500,000 on Agents are also displayed in the online “Elite Agent” Network. is dedicated to elite luxury properties, attracting buyers to luxury homes, vacation properties and the network of REALTORS®. Users of this luxury real estate site, can search internationally or by state to find an extraordinary home for sale by luxury real estate agents or private owners., with its commanding online presence, leads the luxury marketplace community.

dupont registry


Summit Sotheby’s International Realty is the only real estate brokerage in Utah that features all their listings over $500,000 on and agents in their online “Elite Agent” Network. is an elite luxury property website dedicated to the buying and selling of luxury homes, vacation properties and a network of REALTORS®. By utilizing this luxury real estate site, one can search internationally or by state to find a luxury home for sale by luxury real estate agents or private owners. leads the luxury marketplace community with its strong brand name recognition and exceptional service provided to its customers and clients.

realtor com

LISTING DISTRIBUTION PARTNER provides the most accurate, up-to-date and comprehensive real estate listings and content available online. Buyers and sellers spend three times longer on than any other real estate site and have over 23 million visits each month. Our “Showcase Package” enhances our listings on with the features buyers want! We post up to 36 jumbo photos, full motion videos, open house alerts, photography links, custom property headlines, enhanced property information, company branding and agent contact information. The network also exposes your listing on its mobile apps.

zillow and trulia


Zillow Group is an online real estate database company that was founded in 2005 and launched Zestimate home values in early 2006 with data on millions of U.S. homes. Zillow “Zestimates” do not provide an accurate home valuation for Utah homes as Utah is a non-disclosure state. Today, Zillow users can access products and resources to assist them through every stage of homeownership – buying, selling, renting, financing, remodeling and more. Trulia gives home buyers, sellers and renters all the tools and valuable information they need to be successful in the home search process.

homes com

LISTING DISTRIBUTION PARTNER is a leading provider of online real estate services, including property listings, website development and marketing solutions for the real estate industry. brings together over 3 million real estate listings in one convenient location, and why over 13 million home buyers and renters visit each month. also simplifies the home buying process by providing intuitive mortgage calculators, home value charts, local school details, home buying guides, rental pricing, an easy map search, and a wealth of area information to inspire your search for the perfect home.

home adverts


HomeAdverts is a multilingual home listing service offering only the finest selection of real estate from around the world. Currently available in eight different languages and on 24 unique social networks, HomeAdverts offers our property listings global exposure in over 160 countries, acting as a hub to the world’s most important markets. Presentation is everything at HomeAdverts and we are particularly proud of being able to make the right impression in an instant, allowing your property to shine like never before.


Almost 5 Million Property Views This Past Year! Our property traffic/views reporting platform provides us detailed marketing analytics and tracking on our listings across all of our online publisher sites. These reports give us valuable insights about the performance of our company, our individual sales associates, and our listings in the online market. Summit Sotheby’s International Realty can quickly see at a glance which websites are providing the most views, visits and leads. Our top real estate feeder market is the Salt Lake metropolitan area. That’s why Summit Sotheby’s International Realty is the only major brokerage that publishes all its listings to the local MLS, as well as the Wasatch Front MLS, which operates – the #1 visited real estate website in Utah.

Sotheby's has developed direct and often exclusive relationships with some of the most influential luxury online websites. Our portfolio of online marketing avenues simply cannot be matched by any other brokerage or real estate agent in Park City. With over 90% of home buyers searching online, this is the foremost focus in our marketing strategy.

Sothebys its who you know


Sotheby’s International Realty maintains an enduring and exclusive marketing relationship with the Sotheby’s Auction House providing unique benefits to agents and clients alike, offering targeted exposure to a coveted and influential audience.
sothebys auction house partnership

These benefits include exposure for our properties on the auction house’s website,, displaying our property brochures at the real estate desk at the auction houses, as well as a literary collaboration that includes the beautifully designed magazines Sotheby’s, Reside and Art & Home, which feature sophisticated content related to both art and real estate and mailed to auction house clientele. These publications are variously distributed to premier auction clients, global auction locations, international hotels and more. In addition, our sales associates are invited to participate in high-profile auction events, where they have the opportunity to connect with potential buyers and sellers among the auction house’s high-end clientele. We are the only real estate company in Utah who can place properties in front of these savvy buyers. As a Sotheby’s International Realty affiliate, we also have the unique ability to refer our real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles.

Sotheby's email marketing

Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers — often times even bringing a property to the attention of past buyers who aren’t necessarily looking. Our email marketing platform serves as a central hub for our sales associates to create and deliver property e-blasts and email campaigns across multiple digital marketing channels. Digital templates created for email or print can be easily shared or published to social media channels such as Facebook, Twitter, Google+, websites and blogs.

Sothebys social media partners


We use social media to connect your home to our vast community of 530,000 followers in 160+ countries. Social Media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home. We have showcased thousands of “Extraordinary Property of the Day” which features one property from on Facebook, Twitter, Google+, Instagram and Pinterest and generates thousands of additional property views per day. Our blog provides articles on the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Check out our facebook page at:

Sotheby's marketing for all properties


The Summit Sotheby’s International Realty marketing team is among the most accomplished and knowledgeable marketing professionals in the business. Our full service in-house real estate ad agency consistently delivers beautiful, edgy, elegant and out-of-the-box marketing to promote your property and tell its unique story to the world. Our Sotheby’s in-house advertising agency provides real estate marketing plans and services that are custom tailored to your property. From professional photography and videography, to print and online advertising, to social media and blogging, our talented group provides consistent, quality exposure on a local, regional and global level.
Sotheby's customized marketing

We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure. As part of our company’s “green” initiative, we place a “green” sign flyer on each yard sign instead of a flyer box. During the term of the listing, we monitor the condition of every sign to ensure it is in excellent condition.
Sotheby's property brochures and yard signs

Collections Magazine, Utah’s premier luxury real estate publication, showcases Summit Sotheby’s International Realty listings in a winter and summer issue each year. With over 120,000 copies per issue, Collections Magazine reaches a wide audience of local residents and tourists alike, through our strategic distribution program. Each listing and development in the magazine are hand-curated so that they carefully complement the other remarkable listings found in this exclusive publication.
Summit Sothebys Collections magazine
Properties must be listed before May 1st, 2017 and extend thru December 1st, 2017 to be included in our 2017 Summer Issue. Properties must be listed before October 15th, 2017 and extend thru June 1st, 2018 to be included in our 2018 Winter Issue.

•  120,000+ copies per issue printed twice a year
•  Distributed year-round at hundreds of locations along the Wasatch Front/Back and Southern Utah
•  50,000+ copies mailed to subscribers of the Salt Lake Magazine, Utah Style & Design and Utah Business Magazine twice a year
•  20,000+ copies mailed to Zion’s Bank top accounts
•  5,000+ copies mailed to top Utah companies, clients and Sotheby’s International Realty offices twice a year
•  Online at

Sotheby's local print publications

We feature monthly color advertisements in the Salt Lake Tribune, Deseret News, Park Record, Wasatch Wave, Ogden Valley News and The Spectrum. These publications have been an important part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports, business information and “in the know” about local real estate in Utah. We also offer cooperative advertising in the Salt Lake Magazine and Utah Style & Design. Our properties and advertisements regularly appear in the Parade of Homes publication, The Spectrum, Park City Magazine, Mountain Express and Mountain Living magazines.
Sotheby's global and regional magazines

The Sotheby’s International Realty® cooperative advertising program provides an array of global options for advertising your property. This program uses high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select publications and websites.

Summit Sotheby's utah office locations

There is an art to selling fine homes. Just as an art gallery positions and places art, Summit Sotheby’s International Realty positions your property to place it in its finest light and to showcase value. Our strategic office locations enable our agents to work collectively across the state to find the right buyer for your property. Our sales associates have experience in all types of properties and understand top feeder markets, empowering them to answer buyer’s questions at all office locations.


Sotheby’s International Realty Offices & Sotheby’s Auction House eGallery is a real-time, dynamic property slideshow designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can. website


You're on it right now! We average over 4,000 visitors a month searching for real estate in Park City and Deer Valley. That's huge for our "little" website. We employ a targeted campaign of Google pay-per-click ads as well as an expanding SEO campaign that is landing us on the top of Google's organic search results. Our website is one of the easiest to browse, and one of the most informative. Our return visitor rate is high, and our averages for page views and time spent on the site is well above the industry average. All of our listings are highlighted as a "Featured Listing" on the homepage of our website.


To further drive repeat traffic to our website we have begun to incorporate retargeting display ads. These ads are served to recent visitors to our website as they to browse the web. This brings them back to our "Top Picks" page. Having your home on our Top Picks page keeps the property in front of active home buyers searching the web.


We are probably one of the only local real estate websites that features ALL upcoming open houses in Park City. This continually brings back traffic to this page, again increasing visibility to your listing also featured on this page.


Every month we reach out via email with our EnjoyParkCity Newsletter. Unlike typical brokerage newsletters, often focused on the brand of the real estate brokerage, we write our own material each month. We feature news, events and fun things to do. Also, we showcase "Top Picks" and "Best Buys" and new developments. We have a large database of a few thousand contacts, and this is another great way to get your property in front of our contacts.

sothebys just listed postcard


With all the resources available today for marketing homes, we have found that one of the traditional methods of direct mail still works quite well. You may see many just listed / just sold postcards in your mailbox weekly. Our postcards, just like everything we do, are superior in design and we target specific neighborhoods and areas.


All of our customized property marketing points to the property's custom URL, or web address on our website. For example, is a domain we would purchase, and point to the property details page on our website. When a potential buyer views our yard Sign, Brochure, Postcard, etc, they will see this web address, and can go to the page to easily view photos and property details.


Our Park City Board of Realtors is now at nearly 1,000 agents for Park City. A great tool we have to easily reach all of the membership is our e-blast system. We can send an email ad for an open house, new listing, or price reduction to the board email, and they forward to the entire membership. We create an ad that has a message directed to the agents, but also is intended for agents to copy, delete our info, and forward the ad on to their clientele. We do the work for them, give them a great tool to use to update their prospects, and get a positive message out supporting our properties.


Unlike many other real estate agents, we do open houses often. Every Wednesday is the Realtor Open House Tour. This is the best day to promote new properties, as this is the day all agents set aside to visit all new homes recently listed. One week is “in-town” and then the next week is “out-of-town”. We often coordinate with other agents to have multiple homes on tour in one neighborhood – usually produces a great turnout by promoting together. Getting agents through the home is the best way for them to experience your home, and keeps your home at the top of their mind for when they are working with their prospective buyer clients.


We like to attend our showings, but not all agents like the listing agent to be at the showing. It can be harder to schedule, and many agents simply prefer to conduct the showing on their own, without someone “selling” them on the home. When the listing agent is presenting the home, it is often similar to the owner presenting the home, and actually makes the prospective buyer somewhat uncomfortable vs. feeling relaxed and experiencing the home in their own way. We post showing instructions on the agent-only side of the MLS that say we are happy to be there if the buyer's agent would like us to be - as we can often be quite helpful to them. For luxury properties, we absolutely attend all showings. This way we can get the home in ready to show condition before the buyer arrives, give you better feedback from the showing, and we can better represent the home to the prospective buyer.

That is a brief summary of what we can do to help you sell your home. For a more detailed presentation of what we can specifically do for you, please give us a call at 435-901-2158 or email today.

Have a Question?

Contact Us

Follow Us