Marketing Your Home
If you were selling your property, do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand, and negotiation skills of your sales associate?
"We take pride in offering our clients an unprecedented level of exposure and service."
For those who appreciate the unique, Sotheby’s International Realty stands out as the local real estate services provider offering unmatched access to qualified individuals and distinctive properties worldwide. Our network of local real estate professionals leverages their market expertise to develop a comprehensive, tailored plan for a home that considers all marketing avenues: print, digital, public relations, advertising, and social media.
If you would like to learn more or discuss the major competitive advantages of working with the local and global market leader, feel free to give us a call: (435) 901-2158.
MARKETING YOUR PROPERTY TO THE WORLD - Leveraging the Sotheby’s International Network
The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with the power of a global brand with local connections to buy or sell your property. In markets from Utah to around the world, you will have assistance from a local sales professional who speaks the language, knows the neighborhoods, and is in tune with the culture of the community, giving you immediate access to the knowledge you need.
YOUR FIRST HOME SHOWING IS ONLINE
Over 98% of homebuyers consider photography the most important feature on a real estate website. The quality of your home’s photography is crucial. It influences the effectiveness of our brochures and ads and helps your property stand out from other MLS listings, which are seen not only by agents but also by prospective buyers. We dedicate a lot of effort to showcasing our properties with the best photography, and it pays off. Excellent photography drives everything!
SothebysRealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website. Millions of viewers engage with our collection of vibrant, high-quality property photographs.
• Over 22 million visits and 100 million page views annually
• 45 million property detail pages viewed annually - up 52% in the past year
• 53% of visitors are from outside the United States
SummitSothebysRealty.com, our local Sotheby's website, attracts a huge amount of traffic as one of the top sites for Park City and Utah.
• 12 focused minutes per visit on SummitSothebysRealty.com
• Over 200,000 visits and 600,000+ page views each year
• 70% of visitors are new each month
• Video channel with more than 5,000 videos
• Regional community guides
• New home developments
• Over 3 focused minutes per visit
YOUR PROPERTY ON OVER 5,000 SIR COMPANY WEBSITES AROUND THE WORLD
Your property may also be featured on our global network of Sotheby’s International Realty affiliates and sales associates’ websites, which attract over 8 million visitors annually. Each site shares the Sotheby’s International Realty story through the perspective of local agents or affiliates, blending local expertise with international reach. The Sotheby’s International Realty eGallery is a real-time property slideshow displayed on high-definition screens at Sotheby’s International Realty and Sotheby’s auction house locations worldwide.
THE SOTHEBY'S MOBILE APP WORKS IN NEARLY 70 COUNTRIES
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in nearly 70 countries. Those who seek the unique while on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts worldwide. Find your next home and explore local lifestyle amenities with our points-of-interest toolbar, which features local restaurants, golf courses, resorts, and more. As more people perform home searches on handheld devices, having a best-in-class app that meets the needs of today’s home buyers is essential.
LIFESTYLE SEARCH ON SOTHEBY'S REALTY WEBSITES
If you're searching for lifestyle real estate worldwide, you'll greatly benefit from our unique ability to find properties categorized by lifestyle. Our comprehensive luxury home search provides detailed property information, including photos, videos, descriptions, amenities, and maps. Whether you picture yourself horseback riding in the countryside or exploring a city that never sleeps, discover luxury homes for sale by lifestyle, such as ski, golf, farm & ranch, equestrian, and many more.
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
Over one billion impressions drive traffic to SothebysRealty.com and your property! The foundation of our Sotheby’s International Realty® marketing strategy is content. Our approach is to develop and curate content with our global media partners, with a heavy focus on video. We then distribute that content across multiple platforms to build and sustain global brand recognition and attract more consumers to sothebysrealty.com for the best experience in property advertising.
Sotheby’s International Realty readily shares our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as Apple and the Google Display Network.
Since over 90% of home buyers start their search for homes online, it’s vital that the Sotheby’s International Realty brand’s presence on search engines is robust. Our search engine advertising efforts on Google have generated over 1.1 billion impressions in both search and display ads, making it our second-largest traffic source to SothebysRealty.com, with over 1 million highly-qualified, unique monthly visitors.
SEARCH ENGINE MARKETING
Over 90% of home buyers start their search online, making it crucial for the Sotheby’s International Realty brand to have a strong presence on search engines. Our Google search engine advertising efforts have generated over 1.1 billion impressions across search and display ads, attracting more than 1 million highly-qualified, unique monthly visitors to SothebysRealty.com. When you search on a search engine, the results include both organic or “natural results," which are based on the search engine's assessment of website relevance, and “sponsored results,” or paid advertisements. Our strategy encompasses both types.
WE SYNDICATE DIFFERENTLY... THEN REPORT THE RESULTS
We do not depend on the MLS forecasting distribution. To boost exposure for your home and find the right buyer, the Sotheby’s International Realty brand partners with and shares properties on the most prominent media companies and real estate-focused websites worldwide. Only by listing with Summit Sotheby’s International Realty can your property appear on SothebysRealty.com and our network of over 5,000 websites, as well as being featured on the top-visited real estate sites globally. To track results, the Sotheby’s International Realty brand provides a property report with view and inquiry statistics for each partner site, effectively showing the online activity a property receives. Sotheby’s International Realty properties were viewed nearly 280 million times across all our partner sites last year—a 150% increase from the year before.
THE NEW YORK TIMES
GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER
Our marketing combines exclusivity, dominance, and cutting-edge technology to reach The New York Times’ global online audience, delivering nearly 300 million media impressions. Our bold custom ads showcase properties represented by our network in unique, exclusive sizes designed to engage NYT readers through our signature striking imagery across various sections, including Business, Home & Garden, Real Estate, World News, and the Sunday Magazine. We have exclusive property placement on the “Find A Home” page, video block, featured property slideshows, property search results page, and on the New York Times mobile site and real estate app.
NEWS CORP
GLOBAL MEDIA PARTNER
Our integrated News Corp. plan includes The Wall Street Journal, Mansion Global, The Times, and MyFun. These sites reach a truly global audience across the U.S., U.K., South America, Australia, China, Asia-Pacific, and beyond. Additionally, this relationship allows the Sotheby’s International Realty brand to use consistent high-impact prominent ad units across all these sites to grow brand awareness, distribute custom video content, promote specific properties, and provide a lifestyle search experience.
THE WALL STREET JOURNAL
GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER
Designed to deliver over 250 million media impressions across print and digital, our ongoing partnership with The Wall Street Journal enables the Sotheby’s International Realty brand to reach the global business elite and showcase the properties represented by our network in unique and exclusive ways. Friday is Real Estate day for WSJ—the highly anticipated day when new global real estate coverage appears online and in print. SIR has exclusive advertising on Fridays across the following: the WSJ iPad app, the “Mansion” real estate section on their website, and the WSJ Digital Network/VideoPlus advertising platform. We also feature property modules on the European, Asian, and China WSJ sites.
MANSION GLOBAL
GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER
Mansion Global is the Wall Street Journal’s standalone luxury real estate website that connects wealthy global buyers with extraordinary properties. Featuring original and curated real estate content from across News Corporation, Mansion Global offers insightful market data, in-depth analysis, and relevant news—all designed to help luxury buyers make smart purchase decisions. Our Sotheby’s International Realty listings are prominently displayed on the Mansion Global homepage, and we sponsor the Lifestyle Search, which enables visitors to find our exclusive listings based on their preferred lifestyle.
ARCHITECTURAL DIGEST
GLOBAL MEDIA PARTNER
Since 1920, Architectural Digest has been the global authority in design and architecture, attracting a discerning audience of architects, interior designers, and affluent design enthusiasts. Through print and digital editions, social media, signature events, and its website ArchDigest.com, Architectural Digest offers an exclusive look into the world’s most beautiful homes, inspiring millions of influential readers to update and elevate their living spaces. Showcasing the properties we represent with exclusive online ads, editorial features, newsletters, slideshows, and videos helps our brand engage with the Architectural Digest audience beyond traditional advertising.
FORBES
GLOBAL MEDIA PARTNER
For nearly a century, the Forbes brand has been synonymous with success, building a unique connection with the world’s most affluent, influential, and discerning individuals. This community turns to Forbes not only for the most trusted insights on business and investing but also for their genuine voice in the luxury consumer space. Forbes enhances the Sotheby’s International Realty® brand’s ability to reach a young and globally minded business audience. Our media plan will emphasize high-impact brand banner units. These large ads will run throughout the year to ensure our properties are prominently showcased.
FINANCIAL TIMES
GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER
The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity, and accuracy. With over 6 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000, which is unmatched by any other daily business publication. The Financial Times developed a custom content series exclusively for Sotheby’s International Realty titled, “Distinctive Living.” This collaborative partnership boosts awareness by engaging our ultra-high-net-worth audience with original reporting centered around Sotheby’s International Realty’s primary markets and presenting it in a high-impact new format.
LUXURYREALESTATE.COM
LISTING DISTRIBUTION PARTNER
We are the only real estate brokerage in Utah featuring its listings on LuxuryRealEstate.com and Regents.com. Collectively, our listings receive an average of 80,000 views per year on LuxuryRealEstate.com. This platform showcases more homes over $1 million USD than any other website and lists 60,000 luxury properties with an average price of $2.5 million USD. It has been honored as a “Forbes Favorite” for several years and was also ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases like “luxury real estate,” “million dollar homes,” “luxury developments,” and many more.
HEARST/ELLE DECOR
GLOBAL MEDIA PARTNER
Building on the success of the Sotheby’s International Realty® brand’s 2016 partnership with Hearst’s luxury and design portfolio, Hearst will reimagine this custom property program. Using first-to-market digital products, fully customizable high-impact ad executions, and custom-curated content, Hearst will continue to increase awareness and attract consumers to sothebysrealty.com. Through this innovative program anchored on Elle Decor, Hearst’s luxury and design titles will attract the attention of affluent home buyers and sellers and give qualified consumers access to Sotheby’s International Realty brand listings hosted on the prestigious Elle Decor platform.
JAMES EDITION
LISTING DISTRIBUTION PARTNER
JamesEdition is the world’s first marketplace to span multiple product categories and offer high-end items from dealers worldwide. Their innovative technology allows wealthy luxury consumers to find and compare listings ranging from private jets and yachts to exotic cars and luxury real estate. The site reaches over 660,000 potential buyers from more than 200 countries and leading wealth markets each month and garners over 7 million monthly page views.
APPLE
GLOBAL MEDIA PARTNER
The exposure our Apple partnership provides for our brand, agents, and clients is truly extraordinary! We have partnered with Apple as the exclusive real estate advertiser for “Apple News," allowing our brand to potentially reach over 800 million iPhones, iPads, and iPod Touches. Additionally, our advertising campaign with Apple enables Sotheby’s International Realty to gain further exposure through thousands of other mobile apps, reaching global audiences and targeting real estate enthusiasts worldwide. Our Apple TV app lets buyers explore properties through our visual lifestyle search and track their favorite listings and recent searches from the comfort of their own couch or home theater.
JUWAI/PROPGOLUXURY
GLOBAL MEDIA & LISTING DISTRIBUTION PARTNER
To broaden the brand’s presence in China, we have formed partnerships with Juwai and PropGo.com to meet the high demand from our affluent Chinese clientele. One in ten visitors on sothebysrealty.com is from China. As a leading real estate portal in China, Juwai.com attracts over 2 million monthly visitors and has more indexed pages than all other portals combined on Baidu – China’s top search engine. Launched by PropGo.com, PropGoLuxury.com is the largest and fastest-growing real estate portal in China and the Asia Pacific region.
UNIQUEHOMES.COM
LISTING DISTRIBUTION PARTNER
Summit Sotheby’s International Realty continues its innovation by showcasing all Summit SIR listings over $500,000 on UniqueHomes.com. Agents are also featured in the online “Elite Agent” Network. UniqueHomes.com is dedicated to premier luxury properties, attracting buyers to high-end homes, vacation properties, and the network of REALTORS®. Users of this luxury real estate site can search worldwide or by state to find exceptional homes for sale by luxury real estate agents or private owners. With its strong online presence, UniqueHomes.com leads the luxury marketplace community.
DUPONTREGISTRY.COM
LISTING DISTRIBUTION PARTNER
Summit Sotheby’s International Realty is the only real estate brokerage in Utah that lists all properties over $500,000 on DuPontRegistry.com and features agents in their online “Elite Agent” Network. DuPontRegistry.com is a premier luxury property website dedicated to buying and selling luxury homes, vacation properties, and connecting REALTORS®. Using this luxury real estate site, users can search globally or by state to find luxury homes for sale by top real estate agents or private owners. DuPontRegistry.com leads the luxury marketplace community with its strong brand recognition and exceptional service to its clients and customers.
REALTOR.COM SHOWCASE
LISTING DISTRIBUTION PARTNER
Realtor.com offers the most accurate, current, and comprehensive real estate listings and content available online. Buyers and sellers spend three times longer on Realtor.com than on any other real estate site and generate over 23 million visits each month. Our “Showcase Package” improves our listings on Realtor.com with the features buyers desire! We upload up to 36 large photos, full-motion videos, open house alerts, photography links, custom property headlines, enhanced property details, company branding, and agent contact information. The Realtor.com network also displays your listing on its mobile apps.
ZILLOW & TRULIA
LISTING DISTRIBUTION PARTNER
Zillow Group is an online real estate database company founded in 2005. It launched Zestimate home values in early 2006, using data from millions of U.S. homes. Zillow “Zestimates” do not give an accurate home valuation for Utah homes because Utah is a non-disclosure state. Today, Zillow users can access products and resources to help them through every stage of homeownership – including buying, selling, renting, financing, remodeling, and more. Trulia provides home buyers, sellers, and renters with all the tools and valuable information they need to succeed in their home search.
HOMES.COM
LISTING DISTRIBUTION PARTNER
Homes.com is a leading provider of online real estate services, including property listings, website development, and marketing solutions for the real estate industry. Homes.com aggregates over 3 million real estate listings in one convenient location, which explains why more than 13 million home buyers and renters visit Homes.com each month. The site also simplifies the home buying process with user-friendly tools like mortgage calculators, home value charts, local school information, home buying guides, rental pricing details, an easy map search, and a wealth of area data to help you find the perfect home.
HOMEADVERTS
LISTING DISTRIBUTION PARTNER
HomeAdverts is a multilingual home listing service offering only the finest selection of real estate from around the world. Currently available in eight different languages and on 24 unique social networks, HomeAdverts provides our property listings with global exposure in over 160 countries, acting as a hub for the world’s most important markets. Presentation is everything at HomeAdverts, and we are especially proud of our ability to make the right impression instantly, allowing your property to shine like never before.
OUR TOP WEBSITES AND DOMESTIC FEEDER MARKETS
Almost 5 Million Property Views This Past Year! Our property traffic and views reporting platform provides us with detailed marketing analytics and tracking on our listings across all of our online publisher sites. These reports offer valuable insights into the performance of our company, our individual sales associates, and our listings in the online market. Summit Sotheby’s International Realty can quickly see at a glance which websites generate the most views, visits, and leads. Our top real estate feeder market is the Salt Lake metropolitan area. That’s why Summit Sotheby’s International Realty is the only major brokerage that publishes all its listings to both the local MLS and the Wasatch Front MLS, which operates UtahRealEstate.com—the #1 visited real estate website in Utah.
Sotheby's has built direct and often exclusive relationships with some of the most influential luxury online platforms. Our portfolio of online marketing channels simply surpasses what any other brokerage or real estate agent in Park City can offer. With over 90% of home buyers searching online, this remains our primary focus in marketing.
AUCTION HOUSE CONNECTIONS - SOTHEBY’S CLIENTELE
Sotheby’s International Realty maintains an enduring and exclusive marketing partnership with the Sotheby’s Auction House, offering unique benefits to agents and clients alike, such as targeted exposure to a coveted and influential audience. These benefits include featuring our properties on the auction house’s website, sothebys.com, displaying our property brochures at the auction house’s real estate desk, and engaging in a literary collaboration that includes the beautifully designed magazines Sotheby’s, Reside, and Art & Home. These magazines showcase sophisticated content related to both art and real estate and are mailed to auction house clients. They are distributed to top auction clients, global auction locations, international hotels, and more. Additionally, our sales associates are invited to participate in high-profile auction events, giving them the opportunity to connect with potential buyers and sellers from the auction house’s high-end clientele. We are the only real estate company in Utah capable of placing properties directly in front of these discerning buyers. As a Sotheby’s International Realty affiliate, we also have the unique ability to refer our real estate clients to the auction house for appraisal services for jewelry, art, antique furniture, and collectibles.
DIGITAL NEWSLETTERS AND EMAIL MARKETING
Waiting for the phone to ring to sell a property isn't our approach. Instead, we use our extensive customer database and personal connections to some of the wealthiest individuals worldwide to actively find buyers — often bringing a property to the attention of past buyers who aren’t necessarily looking. Our email marketing platform acts as a central hub for our sales associates to create and send property e-blasts and email campaigns across multiple digital channels. Digital templates for email or print can be easily shared or published to social media platforms like Facebook, Twitter, Google+, as well as websites and blogs.
SOCIAL MEDIA
We use social media to connect your home to our extensive community of 530,000 followers across 160+ countries. Like real estate, social media is about connecting people and building relationships, making it the perfect tool for marketing your home. We have highlighted thousands of “Extraordinary Property of the Day,” featuring one property from SothebysRealty.com on Facebook, Twitter, Google+, Instagram, and Pinterest, which generates thousands of additional property views daily. Our blog offers articles on the world’s most unique homes and covers a wide range of topics including art, architecture, lifestyle, and market trends. Visit our Facebook page at: facebook.com/enjoyparkcityutah
CUSTOM PROPERTY MARKETING
The Summit Sotheby’s International Realty marketing team is among the most experienced and knowledgeable marketing professionals in the industry. Our full-service in-house real estate advertising agency consistently delivers stunning, bold, sophisticated, and innovative marketing to showcase your property and share its unique story with the world. Our Sotheby’s in-house advertising team offers real estate marketing plans and services that are tailored specifically to your property. From professional photography and videography to print and online advertising, as well as social media and blogging, our talented team provides consistent, high-quality exposure on local, regional, and global levels.
PROPERTY BROCHURES & YARD SIGNS
We can distribute your property brochure worldwide to all real estate offices and auction house locations within our network—immediately expanding your marketing’s reach and visibility. As part of our company’s “green” initiative, we use a “green” sign flyer on each yard sign instead of a flyer box. Throughout the listing, we regularly check each sign to ensure it remains in excellent condition.
SOTHEBY'S COLLECTIONS MAGAZINE
Collections Magazine, Utah’s top luxury real estate publication, features Summit Sotheby’s International Realty listings in both winter and summer issues annually. With over 120,000 copies per edition, Collections Magazine reaches a broad audience of local residents and tourists through our targeted distribution network. Each listing and development in the magazine are carefully selected to complement the other exceptional listings featured in this exclusive publication.
• Over 120,000 copies printed per issue, twice a year
• Distributed year-round at hundreds of locations along the Wasatch Front/Back and Southern Utah
• More than 50,000 copies mailed to subscribers of Salt Lake Magazine, Utah Style & Design, and Utah Business Magazine, twice a year
• Over 20,000 copies mailed to Zion’s Bank top accounts
• More than 5,000 copies mailed to top Utah companies, clients, and Sotheby’s International Realty offices, twice a year
• Available online at summitsothebysrealty.com/collections
LOCAL PRINT ADVERTISING
We feature monthly color advertisements in the Salt Lake Tribune, Deseret News, Park Record, Wasatch Wave, Ogden Valley News, and The Spectrum. These publications have been an essential part of the day for Utah’s discerning readers: those who depend on them for the most comprehensive local news, events, arts and entertainment, sports, business insights, and to stay “in the know” about local real estate in Utah. We also provide cooperative advertising opportunities in the Salt Lake Magazine and Utah Style & Design. Our properties and advertisements regularly appear in the Parade of Homes publication, The Spectrum, Park City Magazine, Mountain Express, and Mountain Living magazines.
GLOBAL PRINT AND ONLINE ADVERTISING
The Sotheby’s International Realty® cooperative advertising program offers a wide range of global options to promote your property. It partners with high-profile, international media outlets to provide targeted audience reach and broad worldwide visibility. Our program also features pre-negotiated, exclusive advertising rates for select publications and websites.
STRATEGIC OFFICE LOCATIONS ACROSS UTAH
There is an art to selling fine homes. Just as an art gallery displays art, Summit Sotheby’s International Realty positions your property to showcase its best features and value. Our strategic office locations allow our agents to collaborate across the state to find the right buyer for your property. Our sales associates are experienced in all types of properties and understand top feeder markets, enabling them to answer buyers’ questions at all offices locations.
E-GALLERY
Sotheby’s International Realty Offices & Sotheby’s Auction House eGallery is a real-time, dynamic property slideshow designed to offer instant global exposure for your home. Exclusively displayed on plasma screens in Sotheby’s International Realty offices and Sotheby’s Auction House locations worldwide, eGallery’s innovative technology allows us to showcase your property in a way no other company can.
ENJOYPARKCITY.COM
You're on it right now! We get over 4,000 visitors each month searching for real estate in Park City and Deer Valley. That's a big achievement for our "little" website. We run targeted Google pay-per-click ads and an expanding SEO campaign that helps us rank at the top of Google's organic search results. Our website is easy to browse and highly informative. We have a high return visitor rate, and our average page views and time spent on the site are well above the industry average.
INTERNET RETARGETING DISPLAY ADS
To increase repeat traffic to our website, we have started using retargeting display ads. These ads are shown to recent visitors as they browse the internet, guiding them back to our "Top Picks" page. Featuring your home on our Top Picks page helps keep the property visible to active homebuyers searching online.
WEBSITE OPEN HOUSE LIST
We are probably one of the only local real estate websites that feature all upcoming open houses in Park City. This consistently attracts traffic back to this page, further increasing visibility for your listing also featured on this page.
MONTHLY EMAIL NEWSLETTER
Every month, we send out our EnjoyParkCity Newsletter via email. Unlike typical brokerage newsletters that often focus on the brokerage's brand, we create our own content each month. We include news, events, and fun activities. We also highlight "Top Picks" and "Best Buys" as well as new developments. With a large database of a few thousand contacts, this is another excellent way to showcase your property to our audience.
JUST LISTED DIRECT MAIL POSTCARDS
With all the resources available today for marketing homes, we've found that one of the traditional methods of direct mail still works quite well. You may see many 'just listed' or 'just sold' postcards in your mailbox weekly. Our postcards, like everything we do, are superior in design, and we target specific neighborhoods and areas.
CUSTOM PROPERTY ADDRESS URL
All of our customized property marketing directs to the property's unique URL or web address on our site. For example, 3181springhill.com is a domain we would purchase and link to the property's details page on our site. When potential buyers see our yard sign, brochure, postcard, or other materials, they will see this web address and can visit the page to easily view photos and property details.
PARK CITY BOARD OF REALTORS - EMAIL ADS
Our Park City Board of Realtors now has nearly 1,200 agents. A great tool we use to easily reach all members is our e-blast system. We can send an email ad for an open house, new listing, or price reduction to the board email, and they will forward it to the entire membership. We create an ad with a message directed at the agents, but also designed for agents to copy, delete our info, and forward it to their clients. We do the work for them, provide a valuable tool to update their prospects, and send a positive message that supports our properties.
OPEN HOUSES
Unlike many other real estate agents, we frequently host open houses. Every Wednesday is the Realtor Open House Tour, the best day to promote new properties because all agents set aside this day to visit recently listed homes. One week is dedicated to "in-town” properties, and the next week focuses on “out-of-town" listings. We often coordinate with other agents to feature multiple homes on tour within the same neighborhood, which usually results in a great turnout through joint promotion. Allowing agents to tour the home provides the best experience for them and helps keep your home top of mind when they are working with prospective buyers.
SHOWINGS
We enjoy attending our showings, but not all agents prefer the listing agent to be present. It can make scheduling more difficult, and many agents simply prefer to conduct the showing on their own, without someone “selling” them on the home. When the listing agent is present, it is often similar to the owner presenting the home, which can make prospective buyers uncomfortable instead of relaxed and able to experience the home their way. We post showing instructions on the agent-only side of the MLS indicating we are happy to be there if the buyer's agent requests our presence, as we can often be quite helpful. For luxury properties, we absolutely attend all showings. This allows us to prepare the home in showing condition before the buyer arrives, provide better feedback from the showing, and represent the home more effectively to potential buyers.
That is a brief summary of how we can help you sell your home. For a more detailed presentation of what we can do specifically for you, please call us at 435-901-2158 or email us today.