Global Marketing for Your Home

"What sets us apart from the competition? So many, many things."

 

There is one key aspect that sets us apart from our competition.
Our business model truly follows a “Quality rather than Quantity” philosophy.

That means we do not sign up every listing opportunity we can get, instead we are more selective in the projects we decide to work on. Unlike much of our competition, we prefer to keep our inventory smaller, work on projects we are enthusiastic about, and work with clients we enjoy working with. The benefit to you is that you get much more of our personalized and focused attention working for you, on your property. We think less listing inventory will genrate us a greater ratio of success, and we can say it has been working out very well.

Call us at anytime to discuss at (435) 901-2158. Also, you can preview some of our marketing secrets below. We are not worried about giving our secrets away as it would be nearly impossible for anyone to duplicate what we do for you. Nobody outside of Sotheby's Realty can compare, no way, no how.

Summit Sotheby's International Realty in Park City
The Power of Summit Sotheby's in Park City, Utah is quite amazing. Not just in the name recognition of a well-known, reputable brand, but more so in the direct networking with the other Sotheby's agents – locally, nationally, and globally. Summit Sotheby's is now home to most of the top producing agents in Park City. When we take on a new property listing, we are able to promote the property directly to this productive and successful group of agents. Every week the entire Summit Sotheby's group has our Monday morning sales meeting and we go over market updates, activity, industry trends and concerns, and all new listings. The new listings are presented on-screen at the front of the room, and we get a moment to talk about the best aspects of property. In that room, you have a captive audience of the top-producing agents in town.

 

Online Marketing for Your Home that is Truly Global

An Unparalleled Reach. Over 90% of buyers start their real estate search online, so the plan to sell your home must include proper internet exposure. Our approach is to utilize websites beyond our own EnjoyParkCity.com, SothebysRealty.com and SummitSothebysRealty.com in an effort to target buyers searching the internet. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers gather real estate information and visit frequently during their home search.

We market our property listings to many of the same companies that most real estate brokerages market to, such as Zillow.com, Trulia.com, Realtor.com, Homes.com and YahooRealEstate.com. The difference of listing your home with us at Sotheby's Realty is the incredible and expansive international exposure for our high-end luxury listings. Sotheby's has developed direct and often exclusive relationships with some of the most infuential luxury online websites. Our portfolio of online marketing avenues simply cannot be matched by any other brokerage or real estate agent in Park City. With over 90% of home buyers searching online, this is the foremost focus in our marketing strategy.

 

 

Our 2013 media plan is expected to deliver nearly 700 million impressions with media powerhouses such as: The New York Times, The Wall Street Journal, BBC, Daily Telegrapgh and Architectural Digest. To learn more about how we can market your property like no one else, view our Sotheby's Anthology presentation showcasing our Global Media.

 

The Global List of Websites for Our Listings:

 

   

EnjoyParkCity.com
Youre on it right now! This is our personal website and we have been very successful with it. We see a few thousand visitors a month searching for real estate in Park City and Deer Valley. Thats huge for our "little" website. We employ a targeted campaign of Google pay-per-click ads as well as a budding SEO campaign that is also landing us on the top of Google's organic search results. Our website is one of the easiest to browse, and one of the most informative. Our return visitor rate is high, and our averages for page views and time spent on the site is way above the industry average.

 

   

SummitSothebys.com
The brokerage website for Summit Sotheby's International Realty in Park City Utah. The website also features homes in Salt Lake City and Souther Utah's desert communities. One of the highest ranking websites on Google for many Park City real estate related search terms.


   

SothebysRealty.com
The #1 Luxury Real Estate website in the world, with One Billion advertising impressions to drive traffic to the website. This is the international website for Sotheby's Realty. Large dynamic photos and easy searching. You can also search by specialty markets and lifestyle, such as Farm & Ranch, Waterfront, Skiing, Golf and Vineyards & Wineries. One true international quality is the site's built-in language and currency conversion. All of Sotheby's global brand awareness campaigns point back to this website. Everything is designed to build luxury buyers traffic to the website.


   

WSJ.com
The Wall Street Journal is an international daily newspaper with a special emphasis on business and economic news. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal. The Journal is the largest newspaper in the United States, by circulation. The real estate section provides the latest news and feature reports on real estate, homebuying, houses for sale, mortgage loans and interest rates. As a fixed position on The Wall Street Journal’s real estate home page across the U.S., Europe and Asia WSJ website platforms the left SkyBox unit is exclusively dedicated to the Sotheby’s International Realty® brand. Primed to deliver 1.2 million media impressions over the course of this year, this unit achieved the highest click-through-rate across The Wall Street Journal’s Digital Network in 2011.  Another prominent fixture on The Wall Street Journal’s Digital Network is our brand’s ownership of “featured properties” with the Life & Culture ad unit on WSJ’s U.S., Europe and Asian website platforms. This ad unit, designed to deliver over 10 million media impressions in 2012, reinforces our position as the premier luxury real estate brand in the world with relevant editorial alignment and engaging new custom content.


   

NYTimes.com
The New York Times is an American daily newspaper, published in New York City since 1851. It has won 112 Pulitzer Prizes, more than any other news organization. Its website is America's most popular news site, receiving more than 30 million unique visitors per month. The Times is long regarded within the industry as a national "newspaper of record". The New York Times has had a strong presence on the Web since 1996, and has been ranked one of the top Web sites. Our 2013 collaboration with The New York Times is a continuation of years prior and is structured to deliver nearly 300 million media impressions through branding and listing exposure elements, local ownership advertising opportunities and fixed positioning on various NYT digital and print channels.


   

LuxuryRealEstate.com
Summit Sotheby’s International Realty is the only firm in Park City and Salt Lake City that features their listings on LuxuryRealEstate.com. LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and shows 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.


   

JamesEdition.com
Previously known as "James List". JamesEdition.com is the world's luxury marketplace. This website is where sophisticated clientele can buy, sell and charter yachts, watches, private jets, boats, cars, motorcycles, helicopters and luxury resort real estate. Featuring more than 52,000 private jets, yachts, exotic cars, exclusive watches and luxury homes from more than 900 trusted dealers around the world. JamesEdition helps you find the best of the best, whether you are in the market to buy or to find the perfect private jet or luxury yacht to charter. JamesEdition focuses on only the high-end of each category to ensure that amazing listings are showcased in the way they deserve and that buyers find exactly what they are looking for. We screen each dealer and listing to ensure they are "James" enough.


   

PropGoLuxury.com
PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties from over 35 countries. Founded in 2006, PropGO.com remains the only US based online real estate company with operations in China. PropGOLuxury.com was created to fulfill the high demand of the affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population with more new millionaires being created than at any time in history. Just like in the West, China’s new elite are seeking access to luxury properties and items from around the world. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific Region. They have an established and rapidly expanding footprint in the United States, Europe, Latin America, and the Middle East and have created the world’s leading online property portal. From Luxury Homes in China to Villas in the South of France and Golf Course resorts in the United States: PropGOLuxury.com offers visitors the best selection of exclusive luxury real estate from every corner of the earth.


   

Realtor.com
Summit Sotheby’s International Realty is the only Park City Real Estate Firm that enhances all listings. Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing has up to 25 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.

 

UtahRealEstate.com
This is the MLS system for the Wasatch Front. They operate on an entirely different MLS than what we have here in Park City. Many agents and many buyers can originate from Salt Lake City, Provo and Ogden so at Sotheby's we post our Park City listings on the SLC MLS and the PC MLS. Their consumer/public site is one of the top websites found when people outside Utah search for "Utah Real Estate".


     

Zillow.com and Trulia.com
Along with Realtor.com, these are probably the most visited real estate websites in the US. Both Zillow and Trulia are national, third party websites that get their listings feeds from nearly all the MLS systems throughout the country. Its important to have your property show up here, as these are two of the most common places buyers are searching for homes. At Sothebys, your listing appear on these sites and we take extra measures to be sure its our contact information that is displayed with our listings, and not random agents who pay to be there. That means we get the calls, and since we know your property best, we get to answer buyer questions and sell the positive aspects of your home.

As a side note, these websites are not the most accurate, as that is not really their focus. Most brokerage and individual agent websites benefit from a live feed from their MLS system and are updated daily, if not multiple times a day. These sites get their listing feeds through third party services, and there is often a slight day or two before listings are live on these sites. Also to not, Utah is a "Non-Disclosure" state, so sod prices are not public knowledge. The summit Count tax database has assessed values, which these sites use to compute potent home values. Only a Park City Realtor with access to the Park City MLS can truly get sold data information and help you to determine a realistic selling price for your home, condo or land.

 

    

Homes.com and RealEstate.com
These two websites have sure lost ground compared to Zillow, Trulia and Realtor.com, but many people are familiar with the large national websites and continue to use them today.

 

YahooRealEstate.com
Yahoo has been one of the big players in the national real estate portal game, and they have recently partnered with Zilllow which should enhance the traffic and visits they already receive. 



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Professional Photography
You only get one chance to make a first impression! The way your home is presented determines showings it receives. Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Rarely does a listing have the same level of photography we provide. We time for the correct lighting, and often do multiple photo shoots to be sure we capture great imagery. The level and quality of your home’s photography is everything. It dictates the quality and impact of our brochures and ads, and sets your property apart from the other listings on the MLS – which are not only viewed by other agents, but are also seen by end consumers. We spend a lot of time ensuring our properties are promoted with the best photography, and it pays off. Great photography drives everything.

 

International Brand Promotion
The Sotheby's International 2013 media strategy is designed to deliver 700 million impressions in an effort to drive incremental brand awareness and direct leads to our network members. Interactive. Accessible. Engaging. The New York Times, The Wall Street Journal, Google, YouTube, BBC, The Telegraph, Financial Times, South China Morning Post, Hong Kong Tatler, Architectural Digest are all media partners with Sotheby's, extending the reach of our already powerful and world recognized brand.

E-Gallery
Sotheby’s International Realty Offices & Sotheby’s Auction House eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.

Collections Magazine
Produced by Summit Sotheby’s International Realty and distributed throughout Park City, Heber City and Salt Lake City. Our approach to successful marketing consists of multiple channels to your property for the most exposure. The Collections magazine is published twice a year in December and July and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.

Social Media
With Facebook.com having more than 400 million active users, of which 70% reside outside the Unites States, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. Check out our facebook page: facebook.com/enjoyparkcityutah

Property Brochures
Unrivaled Access to qualified people. We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.

E-Brochure
The printed brochures are for inside the home, to be given out at open houses and showings, and for other agents in our Summit Sotheby's office locations and real estate gallery's. We also create an e-brochure which are PDF brochures that we get out to other agents so they can send them to their prospective clients. We have eliminate our contact info on these, and no photos of ourselves. The idea is to have a valuable tool that our colleagues from other realty brokerages can use to bring their buyers back to town, or get them excited for their next visit, ensuring that they come to see your home. Other agents appreciate this and use these often.

Email ads
Our Park City Board of Realtors is now at over 800 agents for Park City. A great tool we have to easily reach all of the membership is our e-blast system. We can send an email ad for an open house, new listing, or price reduction to the board email, and they forward to the entire membership. All agents take advantage of this, but very few create such nice looking, compelling ads as we do. We also started a new way of using the system that has caught on, and now most agents are following our example. Most agents have their ads plastered with their faces and contact info – embedded into the email imagery. Ours have the same (its important for evertyone to know were the email has come from) but our photos and contact info are easy to delete if another agent wants to forward our email to their client contacts. So, we create an ad that has a message directed to the agents, but also is intended for agents to copy, delete our info, and forward the ad on to their clientele. We do the work for them, give them a great tool to use to update their prospects, and get a positive message out supporting our properties.

Open Houses
Unlike many other real estate agents, we do open houses often. Every Wednesday is the Realtor Open House Tour. This is the best day to promote new properties, as this is the day all agents set aside to visit all new homes recently listed. One week is “in-town” and then the next week is “out-of-town”. We often coordinate with other agents to have multiple homes on tour in one neighborhood – usually produces a great turnout by promoting together. Getting agents through the home is the best way for them to experience your home, and keeps your home at the top of their mind for when they are working with their prospective buyer clients.



Yard Sign
Summit Sotheby's International Realty has the nicest and most professional looking yard signs. The Sotheby's name brand recognition is a great value to your home’s appearance. Our yard sings have our personalized name information on them, with our mobile phone number as the direct contact. Any call goes direct to us, and one of us is always around and readily available if there is an interested buyer inquiring on the home. We no longer do flyer boxes on our yard signs. Over many years, we have found better success when we can get a call from a buyer inquiring on the home. It gives us the opportunity to pre-qualify the buyer, and to sell the most positive aspects of the home. When there is a box with flyers, people take them, and almost never call.

Showings
We like to attend our showings, but not all agents like the listing agent to be at the showing. It can be harder to schedule, and many agents simply prefer to conduct the showing on their own, without someone “selling” them on the home. When the listing agent is presenting the home, it is often similar to the owner presenting the home, and actually makes the prospective buyer somewhat uncomfortable vs. feeling relaxed and experiencing the home in their own way. We post showing instructions on the agent-only side of the MLS that say we are happy to be there if the buyers agent would like us to be - as we can often be quite helpful to them. For luxury properties, we absolutely attend all showings. This way we can get the home in ready to show condition before the buyer arrives, give you better feedback from the showing, and we can better represent the home to the prospective buyer.

That is a brief summary of what we can do to help you sell your home. For a more detailed presentation of what we can specifically do for you, please give us a call at 435-901-2158 or email today.