It’s hard to believe that Deer Valley Resort made its debut almost 40 years ago in 1981 with only five chairlifts and 30 trails. With the local mining industry in decline and the Snow Park development on the rise, the Royal Street Land Company acquired the property for the new resort and began plans to create a park to accommodate 12,000 skiers. Since then, Deer Valley has blossomed into an internationally recognized ski destination with a reputation for offering a higher end, “country club-style” ski experience. Under new ownership of Alterra Mountain Company, Deer Valley is striving to elevate its level of luxury by introducing an exclusive ski club experience: Club 1981. This new offering could prove to be a compelling product for more discerning, affluent skiers in light of last year’s increased number of skiers that can be attributed to Ikon passholders as well as an above-average snow year.
Club 1981 will be housed in the Royal Plaza Building in Silver Lake Village. The location will offer excellent access to Deer Valley’s slopes, restaurants, and amenities that the resort is celebrated for. Full-service culinary offerings include Royal Street Cafe, Fireside Dining, the Mariposa, and Seafood Buffet. Members will even receive priority evening dining reservations and 10% off private functions held in any Deer Valley banquet facility. Membership access includes discounts for both food and drink as well as Deer Valley retail.
In its inaugural year, Club 1981 will offer its members single, couple, and family memberships. With access to exclusive amenities, concierge services, and fine dining options, Club 1981 is destined to be in high demand and will be limited in membership availability. Interested guests must make reservations to gain access to the club. Whether you choose a single, couple, or family membership, there will be no shortage of luxurious offerings to take advantage of this winter season.
Single and Couple Membership
For those interested in an individual or couple pass, Club 1981 offers specific amenities and services to make the guest experience at the resort as special as possible. In addition to concierge services, lounge access, and priority reservations at any of the dining options, members will also receive a number of unique privileges. These benefits include a private locker with a boot dryer, ski valet for four pairs of skis, a parking pass per membership, two adult season passes, 15 First Tracks experience per person, and 10 Club lounge guest passes per membership. Don’t forget about beverage service, complimentary breakfast, all day snacks, and apres ski to keep you nourished and hydrated for days on the slopes.
Club 1981 caters to family needs, as well. The Family Membership allows up to five members to partake in this option (two adults and three dependent children up to 22 years of age). The amenities offered here are similar to the single and couple memberships, such as ski valet, a private locker with boot dryer, parking passes, First Track experiences, and guest access to the Club lounge. Additional valet services are available for purchase if a family has more than four pairs of skis.
When it comes to Utah’s ski experience, Deer Valley is one of the premier destinations for family fun. With the addition of Club 1981, members will have a new way to experience the winter season. There is more information available about Club 1981 in the link below.