Prudential Utah Real Estate - Performance Driven

J.D. Power and Associates Ranks Prudential Real Estate
Highest in Satisfaction Among Home Sellers

Real Estate consumers have spoken. Prudential Real Estate Network ranks “Highest Overall Satisfaction
for Home Sellers Among National Full Service Real Estate Firms,” in J.D. Power and Associates 2010
Home Buyer/Seller Study.

The study measures customer satisfaction of home sellers and buyers with major national real estate
companies and includes 3,096 evaluations from 2,817 respondents who bought or sold a home between
March 2009 and April 2010.

Among home sellers, Prudential Real Estate scored highest on a 1,000-point scale. “This distinction
underscores the satisfaction level and consistency of our network through challenging times in our
industry,” said Jim Mallozzi, chairman and CEO, Prudential Real Estate and Relocation Services. “Affiliate
to affiliate, our sales professionals are the local-market experts who market and price homes right, while
providing attentive service. The more you know us, the more you love us.”

In 2006 Prudential Utah Real Estate again met and exceeded the companies goals. Below are the market share stats based on geographic and resident type data. Data taken from 2006 Park City Multiple Listing Service combined with Prudential Utah Real Estate income records. Jan. 1 2006 through Dec. 31, 2006.

PARK CITY AREA: Single Family Homes, Condos, Vacant Land

PARK CITY AREA: Condos

PARK CITY AREA: $3 million plus sales

Prudential Real Estate - The Right Network

When you select a member of the Prudential Real Estate network to manage your real estate needs, you area taking advantage of the unparalleled recognition and positive association of Prudential’s size, history and name.

Strength through Numbers

Prudential’s strength is evident in a few key statistics.

            • Owns consolidated assets of more than $189 billion
            • Manages assets of more than $280 billion
            • Owns more than 200 subsidiary companies worldwide, providing a broad
              range of services to both individual and institutional customers
            • Insures and provides financial services to more than 50 million people
              worldwide
            • Employs more than 100,000 people worldwide

Prudential Real Estate Affiliates

Prudential’s worldwide real estate brokerage franchise is one of the largest and fasted growing in the industry, providing clients’ properties with instant domestic and perhaps international exposure. It’s resources include:

            • Nearly 1,940 brokerage offices across the United States and Canada
            • Over 62,000 sales associates
            • $129.4 Billion in Sales Volume (USD)
            • $406,000 Transaction Sides
            • Relocation services for more than 800 major US and Canadian corporations,
              totalling nearly 100,000 transactions per year
            • Referral relationships with premiere real estate companies throughout the world
            • The Prudential Real Estate Network has the highest average sales price in the
              industry, now standing at $292,002 - with the next competitor coming in at $208,967.

Why Prudential Utah Real Estate?

Coleman Land Company was formed in 1976 by William H. Coleman. Prior to that time, he served as Real Estate Coordinator for Greater Park City Corporation, the master developer of Park City and Deer Valley Resorts, as well as surrounding residential and commercial development parcels.  Coleman Land Company was a commanding force in Park City real estate.  In April 1989, the company was selected as the first Prudential affiliate in the state of Utah as Prudential Coleman Real Estate. 

Prudential Real Estate Affiliates is one of the largest real estate brokerage franchise networks in North America, with nearly 1,940 franchise offices and approximately 62,000 sales professionals in the franchise network as of September 30, 2009.  Prudential Utah Real Estate was formed in 2001, joining three of the most productive and progressive real estate companies in Utah: Prudential Coleman Real Estate, Park City; Prudential Prestige Real Estate, Salt Lake City; and Impression Group Real Estate, Park City and Salt Lake City.  Today,  Prudential Utah Real Estate has clearly emerged as the top real estate company in the State with annual sales volume in excess of $1.2 billion.

On November 12, 2009, Prudential Real Estate announced new leadership for its Wasatch Front based affiliate, Prudential Utah Real Estate.  Stephen Roney, a residential real estate and relocation veteran of more than 30 years, assumes leadership of the company.  Roney will oversee more than 430 sales professionals at 14 offices throughout Salt Lake, Park City, Ogden and surrounding areas.  He is the former president and CEO of The First American Corporation’s Residential Group and its subsidiary, MarketLynx.  Previously, Roney was President and CEO of Coldwell Banker Relocation Services.

In the Park City area, over 100 full time professional sales associates are located in seven offices at The Colony, Park Avenue/Saddleview, Park Avenue/Town Lift, Redstone, Deer Crest/Deer Valley, Snow Park/Deer Valley, and the Lower Main Street office.  For the past 33 years, this company and its agents have achieved and maintained one of the industry’s most respected reputations both locally and nationally.  According to the Park City Board of Realtors, to date in 2010 we have obtained a total market share of 43% of all real estate sold and reported in the Park City area.  The next closest competitor, of the other 160 real estate brokerages who are members of the Park City Board of Realtors, achieved 15%. In The Canyons area, 59% of all condominiums sold from January to January 30, 2010 were sold by Prudential Utah Real Estate.

Prudential Utah Real Estate has always been the leader in vertical marketing, taking by far the majority of all developments in our area from raw land to final retail product.  Today, we are the exclusive listing brokerage for more than 20 developments, including such successful projects as The St. Regis, Deer Crest in Deer Valley, Flagstaff at Empire Pass Village, The Colony at The Canyons, Wolf Creek Ranch, Victory Ranch, Montage Deer Valley and the Last Sun at the Cove.

Since its inception, and perhaps even more so now, Prudential Utah Real Estate shares the concerns of our clients and strives to coordinate and cooperate with our colleagues in the community and in our industry.  We utilize all of the extended reach that technology provides and are proud of our national networking and reputation.  It is during these times that we leverage every resource available to us to successfully market your project.

The Prudential Utah Advantage 

Prudential Utah Real Estate is perfectly positioned to provide our developers with the advantage of working with a local, well established company that is the market leader in the Park City area. Our sales associates are second to none and have established credibility in the market and with other agents.  They interact daily with the local Realtor community and will promote your product in an effective and professional manner. With the influx of fresh capital with the new leadership, Prudential Utah Real Estate will be in the forefront with innovative marketing ideas and the latest technology.

The Right Leadership

Stephen C. Roney

Chairman and Chief Executive Officer of Prudential Utah Real Estate

He has more than 30 years of operating experience in the corporate relocation and residential real estate businesses.  He is the former President and Chief Executive officer of The First American Corporation’s Residential Group and its subsidiary, MarketLinx. 

At First American he was responsible for building North America’s largest residential real estate platform which provides transaction management, multiple listing, and CRM software and services to over 500,000 agents and brokers.

Previously, Mr. Roney was the President and Chief Executive Officer of Coldwell Banker Relocation Services. Under his leadership, the company became the leading global provider of relocation services for corporations and government agencies, managing employee moves in over 100 countries.

He was responsible for greatly expanding the breadth of outsourced services provided beyond real estate to include many HR, finance and logistics functions.  Mr. Roney began his career at Transamerica Corporation, where he held various operating and leadership roles with its corporate relocation services subsidiary. Mr. Roney received a B.S. in Business Administration from the Haas School of Business at the University of California, Berkeley.

Christine J. Robinson

Senior Vice President, Principal Broker and Park City Area General Manager
of  Prudential Utah Real Estate

She moved to Park City in 1976 and started working for Coleman Land Company in 1979. Together with Bill Coleman, owner and Principal Broker, she assisted in growing Coleman Land Company to the Prudential Coleman Real Estate franchise with over 20 sales associates and a 30% market share in the Park City market.  She obtained her Utah Real Estate license in December 1988 and her Broker’s license in December 2003. Her responsibilities grew to include the accounting and managing of the Company as well as the legal liaison for the Company and legal counsel.

In 2001 ownership changed and the Company was renamed Prudential Utah Real Estate.  Chris took on the responsibilities of Park City Regional Manager and Branch Broker of the Saddleview office, growing the Company’s market share to 50% in the Park City area and recruiting and retaining the top producing agents in the Park City market. In November 2009, with Steve Roney’s acquisition of the Company, she was promoted to Principal Broker, Senior Vice President, and Park City Area General Manager.