Marketing Your Home - What Sets Us Apart from Our Competition
There is one key aspect that sets us apart from our competition, which is that our business model follows a “Quality rather than Quantity” philosophy. That means we do not sign up every listing opportunity we can get, instead we are more selective in the projects we decide to work on. Unlike much of our competition, we prefer to keep our inventory smaller, work on projects we are enthusiastic about, and work with clients we enjoy working with. The benefit to you is that you get much more of our personalized and focused attention working for you, on your property. View some of our current Park City and Deer Valley listings, we call them "Top Picks".
No one has the ability to market your Park City property as effectively as we can. For marketing our property listings, what sets us apart are many things.
Sotheby's International Realty
2012 Global Marketing Strategy
This video gives you a quick overview of the global reach that Sotheby's International Realty has created
to market the luxury properties in the Sotheby's Realty network. No other real estate bropkerage or firm can
match their international exposure and worldwide presence.
The Power of Summit Sotheby's International Realty in Park City, Utah is quite amazing. Not just in the name recognition of a well-known, reputable brand, but more so in the direct networking with the other Sotheby's agents – locally, nationally, and globally. Summit Sotheby's is now home to most of the top producing agents in town. When we take on a new property listing, we are able to promote the property directly to this productive and successful group of agents. Every week the entire Summit Sotheby's group has our Monday morning sales meeting and we go over market updates, activity, industry trends and concerns, and all new listings. The new listings are presented on-screen at the front of the room, and we get a moment to talk about the best aspects of property. In that room, you have a captive audience of the top-producing agents in town.
Gobal Online Listing Distribution
An Unparalleled Reach. Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must include proper internet exposure. Our approach is to utilize web sites beyond SothebysRealty.com and SummitSothebysRealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search.
Realtor.com
Summit Sotheby’s International Realty is the only Park City Real Estate Firm that enhances all listings. Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing has up to 25 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.
LuxuryRealEstate.com
Summit Sotheby’s International Realty is the only firm in Park City and Salt Lake City that features their listings on LuxuryRealEstate.com. LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and shows 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.
*National Association of Realtors Profile of Home Buyers & Sellers
Professional Photography
You only get one chance to make a first impression! The way your home is presented determines showings it receives. Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Rarely does a listing have the same level of photography we provide. We time for the correct lighting, and often do multiple photo shoots to be sure we capture great imagery. The level and quality of your home’s photography is everything. It dictates the quality and impact of our brochures and ads, and sets your property apart from the other listings on the MLS – which are not only viewed by other agents, but are also seen by end consumers. We spend a lot of time ensuring our properties are promoted with the best photography, and it pays off. Great photography drives everything.
E-Gallery
Sotheby’s International Realty Offices & Sotheby’s Auction House eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
Collections Magazine
Produced by Summit Sotheby’s International Realty and distributed throughout Park City, Heber City and Salt Lake City. Our approach to successful marketing consists of multiple channels to your property for the most exposure. The Collections magazine is published twice a year in December and July and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.
Social Media
With Facebook.com having more than 400 million active users, of which 70% reside outside the Unites States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
*Facebook.com
Lead Router™
We respond to all inquiries in 10 minutes or less. On average, 90 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
Property Brochures
Unrivaled Access to qualified people. We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
E-Brochure
The printed brochures are for inside the home, to be given out at open houses and showings, and for other agents in our Summit Sotheby's office locations and real estate gallery's. We also create an e-brochure which are PDF brochures that we get out to other agents so they can send them to their prospective clients. We have eliminate our contact info on these, and no photos of ourselves. The idea is to have a valuable tool that our colleagues from other realty brokerages can use to bring their buyers back to town, or get them excited for their next visit, ensuring that they come to see your home. Other agents appreciate this and use these often.
Email ads
Our Park City Board of Realtors is now at over 800 agents for Park City. A great tool we have to easily reach all of the membership is our e-blast system. We can send an email ad for an open house, new listing, or price reduction to the board email, and they forward to the entire membership. All agents take advantage of this, but very few create such nice looking, compelling ads as we do. We also started a new way of using the system that has caught on, and now most agents are following our example. Most agents have their ads plastered with their faces and contact info – embedded into the email imagery. Ours have the same (its important for evertyone to know were the email has come from) but our photos and contact info are easy to delete if another agent wants to forward our email to their client contacts. So, we create an ad that has a message directed to the agents, but also is intended for agents to copy, delete our info, and forward the ad on to their clientele. We do the work for them, give them a great tool to use to update their prospects, and get a positive message out supporting our properties.
Homes & Land Ads
Like most other successful real estate marketing teams, we advertise in often homes and land. Because we focus so uch attention on our photography, our ads truly stand out in the magazine. Flip through a recent copy, and you will see the difference.
Real Estate Weekly
We rotate our property listings in the Park Record's real estate publication - Real Esate Weekly, based on seasonal time of year.
Open Houses
Unlike many other real estate agents, we do open houses often. Every Wednesday is the Realtor Open House Tour. This is the best day to promote new properties, as this is the day all agents set aside to visit all new homes recently listed. One week is “in-town” and then the next week is “out-of-town”. We often coordinate with other agents to have multiple homes on tour in one neighborhood – usually produces a great turnout by promoting together. Getting agents through the home is the best way for them to experience your home, and keeps your home at the top of their mind for when they are working with their prospective buyer clients.
Yard Sign
Summit Sotheby's International Realty has the nicest and most professional looking yard signs. The Sotheby's name brand recognition is a great value to your home’s appearance. Our yard sings have our personalized name information on them, with our mobile phone number as the direct contact. Any call goes direct to us, and one of our team members is always around and readily available if there is an interested buyer inquiring on the home. We no longer do flyer boxes on our yard signs. Over many years, we have found better success when we can get a call from a buyer inquiring on the home. It gives us the opportunity to pre-qualify the buyer, and to sell the most positive aspects of the home. When there is a box with flyers, people take them, and almost never call.
Showings
We like to attend our showings, but not all agents like the listing agent to be at the showing. It can be harder to schedule, and many agents simply prefer to conduct the showing on their own, without someone “selling” them on the home. When the listing agent is presenting the home, it is often similar to the owner presenting the home, and actually makes the prospective buyer somewhat uncomfortable vs. feeling relaxed and experiencing the home in their own way. We post showing instructions on the agent-only side of the MLS that say we are happy to be there if the buyers agent would like us to be - as we can often be quite helpful to them. For luxury properties, we absolutely attend all showings. This way we can give you better feedback from the showings, and we can better represent the home to the prospective buyer.
That is a basic summary of what we can do to represent our sellers. For a more detailed presentation of how we can specifically help you, please give us a call or email today.